Meet bestselling author Charles Fishman discussing and signing The Big Thirst

Books & Books Coral Gables. Apr 27, 2011. 8:00 p.m.

New York Times bestselling author Charles Fishman brings us The Big Thirst, a fascinating journey into the secret life of water, a book that upends everything we think we know about the most vital substance in our lives. He takes readers from the wet moons of Saturn to the water-obsessed hotels of Las Vegas, and from a rice farm in the Australian outback to companies like Coca-Cola, IBM, and Royal Caribbean, which are all coming up with new ways to creatively conserve water.

Fishman reveals that our relationship to water is conflicted and irrational, neglected and mismanaged. Whether we will face a water scarcity crisis has little to do with water itself and everything to do with how we think about water – how we use it, how we understand it, even how we price it. Quite simply, Fishman shows that we are entering a new era of water, not an era of scarcity but an era that will require smarter water, and smarter water use. The Big Thirst will forever change the way we think about water, our indispensable relationship to it, and the creativity we can bring to ensuring that we always have plenty of it.

Charles Fishman is the author of The Wal-Mart Effect, a New York Times, Wall Street Journal, and Business Week bestseller, as well as a finalist for the Goldman Sachs – “Financial Times” Business Book of the Year award in 2006. Fishman is a former metro and national reporter for The Washington Post. Since 1996, he has worked for the innovative business magazine Fast Company. He has won numerous awards, including twice winning UCLA’s Gerald Loeb Award for outstanding business writing, the most prestigious award in business journalism.

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