MTV Networks Latin America launches new website

July 2009.

MTV Networks Latin America announced the launch of the ultimate online experience for fans of music videos and live performances, MTVMusica.com, in partnership with Samsung. Featuring simple navigation and powerful community tools, the website allows fans to navigate MTV’s archives to see high quality live performances, exclusive news, interview clips, access to artist profiles, and local and international music videos, among other things.

MTVMusica.com launches today in Latin America in the format of BETA and will roll out in localized formats to other regions in the coming months.  Additional launches will be announced soon.

“We are very happy to be able to offer the music fans of our region this new website where they will have access to MTV’s classic videos,” said Luis Goicouria, Vice President of Digital Media for MTV Networks Latin America. “We created this unique site for our users where in addition to video clips, they can find news, live performances and biographies of their favorite artists. We are confident that the launch of MTVMusica.com will bring hours of entertainment and content for all who love Latin American music.”

According to MTV’s Department of Research, online music consumption has been growing continuously over the past ten years.  With the popularity of live performances, MTVMusica.com offers the world’s best music video library with live performances of some of the most famous artists like Nirvana and Shakira.

The website features music videos from international artists like Madonna, Jennifer Lopez, Cristina Aguilera, Britney Spears, Santana, Beyonce, Maná, Juanes, and La Ley, in addition to local artists like Panda, Belanova, Miranda!, Ximena Sariñana, Natalia Lafourcade, and more. MTVMusica.com also offers fans the opportunity to see news and interview clips of their favorite artists, along with performances of MTV’s most popular shows like MTV Unplugged, MTV Video Music Awards y MTV Latin American Music Awards. Users can also create their own playlists and will also have access to playlists created by other users.

MTV Networks Latin America
MTVMusica.com

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